When people ask me what the difference is between a good freelancer and a great freelancer I say,
>Good freelancers read books to get work.
>Great freelancers read books to increase the value they bring to clients.
What is the difference?
Simple. Great freelancers increase their knowledge to bring greater results to clients. This is a craftsman’s approach.
Good freelancers are interested in the next gig. They want to get booked, they want to make money. This is a ‘gig focused’ approach.
Ask yourself this:
Who would you rather work with? A freelancer with a craftsman’s focus on bringing value or a gig chasing freelancer focused more on your money than you?
You want to hire a craftsman.
Do you want to become a great freelancer? Do you want to book gigs that your competitors only dream of and replace your income completely? You need help from one of my favorite authors, craftsman of thought, and all around good guy Dale Carnegie.
What Dale Carnegie Knew About Freelancing
Dale Carnegie’s book How To Win Friends and Influence People is a must read for freelancers.
Note:The situations in the book are dated but the lessons are timeless.
Dale Carnegie built an empire on the idea of Paying Attention (Learn the exact method I used to book a five figure contract by paying attention. Here.) There is nothing more relevant for freelancers today. Paying attention transformed my career. It led me to:
*Booking a $6,000 Gig As the Least Qualified Freelancer Interviewed (Here)
*Leaving My Last Career and Replacing My Income Online
*Becoming Head Copywriter For Two Major Brands
The Two Keys To My Success With Dale Carnegie’s Methods
I transformed my life by digging into the deep psychology of Dale’s message. If you haven’t read How To Win Friends and Influence People the main premise is:
‘Pay attention to people and make conversations about them.’
‘Why should I read it? This book doesn’t teach me anything about BUSINESS.’
Dale’s book is all about business,
The business of paying attention to create influence.
Here are the two keys from his book you can use to transform your career.
Key 1:Really Listen To What A Client Wants
Most clients don’t know how to communicate what they want. Take time to read their proposals or interview them and find out what they really want.
Paying attention to what a client really wants helps you do two things.
One:It helps you deliver testimonials, completed projects, and results relevant to the client’s project.
Two:It reveals greater opportunity for more work.
I booked a landing page contract with a client. They wanted to drive opt-ins for their new course. I asked them what their lead magnet and email sequence looked like. They mentioned they didn’t have those yet.
See where this is going?
I asked the client if they would be interested in a turn key solution where I would create everything. They readily agreed.
Had I not took the time to listen to what a client wanted (a sales funnel) and delivered what they asked for I would have missed out on thousands of extra dollars.
Key 2)Identify Shared Interests
Our minds look to create connections. As freelancers we can use this to our advantage.
You can do this by creating a sense of rapport in your proposals or interviews.
How you identify with a client can be simple. Let’s say you send a proposal to a client in Chicago. Creating rapport can be as simple as saying,
‘I see you are in Chicago. Love your city and your pizza!’
The key to creating rapport is finding something you can share.
Even if the client doesn’t like Chicago or deep dish they will still like that they can identify you as a person and not another template.
Dale was an expert at playing the deeper game going on around him.
You want to play the game better? You want to win friends and influence people to replace your income?
Get my ‘Ultimate Guide to Doubling Your Revenue’ and learn the step by step methods and psychology top performers use to:
*Write Proposals So Good They Can’t Be Ignored
*Charge 2X, 3X, 10X more Than The Competition
*Replace Their Income