Do you want to attract and book big clients?
I can help by teaching you an unusual principle called,
The Tim Ferriss Effect.
If you don’t know Tim he is famous for his ‘4-hour’ series and podcast. (Here)
The Tim Ferriss effect is when Tim mentions a product/app/service and it immediately sells out. I am going to get you how to use the Tim Ferris effect-even if you aren’t famous-to attract and book big clients.
Tim’s notoriety attracts people hungry to get the same results he does. His fame inspires people to follow in his footsteps. This leads to selling out products, crashing sites, and more.
You can achieve the same effect and attract big clients without being a bestselling author or productivity freak.
Today I’m going to teach you the one thing you need to know to create your own ‘Tim Ferris Effect’ in your industry without:
*Spending A Dime On Ads
*Wasting Hundreds Of Hours On Social Media Never Seeing A Measurable Result
*Doing A Ton Of Work Only To Have The Wrong People See It
Here’s how to attract big clients.
How To Attract Big Clients Like An A-Lister
There is something only A-listers in the 6-figure freelancing world know. Those who know it you book multiple 5-figure contracts and build a freelancing business they love without ever sending a proposal.
Sound good? Here’s the secret.
In 2017 I launched The Freelancer Success Summit. It featured 23 speakers. One thing every speaker talked about was the value of becoming a ‘Thought Leader’.
If you didn’t attend the summit here’s a quick recap of what we discussed:
Thought leadership is a when you put your thinking in front of clients in a way they realize your understanding of strategy makes you a resource for them.
In other words, you educate your market which convinces them you are the ‘go-to’ expert in the field. Developing thought leadership has a disproportional effect. Small and consistent efforts lead to you running a thriving online business. Get booked solid by attracting big clients with thought leadership!
Why 2018 Is A Year Of Mastering Small Changes
2017 was a great year for LGR. We covered step by step actions you need to master the core fundamentals to starting and running a successful freelancing business.
*How to write proposals that get you booked
*The social cues premium clients use (here)
*The secret to mastering the conversation economy (here)
*Productivity methods to get more done and not quit your Netflix binging habit
In 2017 you learned the fundamentals of:
1:Finding out what you want to do as a freelancer
2:How to get clients
3:And the best ways to build your business for lasting success.
2018 will explore multiple ways to attract big clients and build a thriving online business. You’ll do this all by mastering the art of small things.
Why Small Things Lead To Big Results
Last article we talked about the principle of ‘Conservation of Energy’ and how batching projects lets you get more done.
This article we are going to explore the same principle of conservation of energy behind developing thought leadership.
As you become more successful freelancing you will pitch clients less and attract big clients. Why? Clients will know about you and come to you.
Thought leadership attracts big clients you want while you work. You will attract money while making money. This is the line between being a freelancer and an online entrepreneur.
As your success grows your time becomes more valuable. You increase your rate to keep up but that isn’t enough. You will want to spend more time working and less time:
*And following up leads.
You can do this by, attract big clients, and build a freelancing business you love which means:
*You save energy not pitching clients every week
*You only work with client’s you want
*You are seen as a brand (this is important, brand’s hire brands)
*You quit ‘one-off’ gigs and are brought in for large ongoing projects
How do you create thought leadership? Simple, here’s how.
Creating Thought Leadership
First off let me tell you something surprising you might not know.
You have a lot of experience worth a ton of money and don’t realize it.
‘Not me. I’m just a regular person.’
Your experience is worth more than you think! Not only have you lived a life unique to itself you also have:
1:Years of experience in multiple jobs
2:You understand strategy and implementation in your field
3:And you constantly learn to deliver greater results
You have experience clients are hungry for.
This is why thought leadership is so powerful! Sharing your strategies and knowledge in content form and getting it in front of clients makes you their ‘go-to’ resource. Let me ask you this. Would you like it if your site name was the one eighty percent of the leads in your field turned to every week for advice?
The clients in your field are constantly looking for advice. They want to grow sales, leads, conversion, market, brand awareness, etc.
They turn to blogs, publications, podcasts, and more to get help and find resources. That’s why you need to appear where your clients are looking. Here are three ways you can do that.
3 Ways You Can Get In Front Of Your Clients For Free
1:Guest Post In Blogs Or Publications
You need to appear where clients look for advice. If you are a good writer you can try pitching bigger clients (Forbes, Entrepreneur, Etc).
I’d suggest starting off small. Find an industry publication specific to your niche. Are you a health marketing content specialist? Find a magazine for health suppliers or coaches and pitch them an article.
Match your content to your market’s needs. Don’t hold back to. Value is only limited by your effort. Think about every piece you publish as a landing page generating leads. What you publish will be available for years. Write so your content is still relevant three years from now.
2:Appear On Podcasts In Your Niche
Podcasts are exploding right now and the demand for unique and engaging guests is skyrocketing. I recorded four podcasts in December and each audience was completely different!
Find podcasts in your niche, listen to a few episodes, and then pitch the show producer on having you.
3:Publish Your Own Blog
You should have a freelancing website.
On your site you should have a place where you share your articles. Most people look down on this and for good reasons. Most freelancing blogs suck. The articles are cheap clickbait optimized for SEO, not readers.
If you are going to publish a blog, and you should, make your content valuable. Nothing hurts your brand more than cheap content.
Are you not sure where or how to start? Try this. Share marketing strategies in your field from your point of view.
This does two things:
1:It shows the client you understand both strategy in the field and how to implement it.
2:It gives the client an idea of what they would expect working with you.
Both of these things qualify the clients before they even send you a message!
Content As A Qualifier
As leads start to come in you’ll need to qualify them to cut time wasted on non-converting clients. Your content is a great place to start. When a client reads your content they get an idea of how you work, the type of work you do, and your personality.
Your content validates clients before they get to you.
This is important. Your content helps clients self-select before they get to you.
My Guest Pitch Template For Blogs, Magazines, And Podcasts
If you have considered guest posting in the past you’ve seen those massive guest posting outlines and templates only to be overwhelmed by the work they require.
You wanted to put out a couple articles, not publish a book.
Thankfully you don’t need to read a book on guest posting to get a guest post. All you need to do is three simple things and you’ll start attracting big clients right away.
1:Be A Good Writer
Most people overlook this. If you aren’t willing to take the time, effort, and energy to put out something good then ignore this post entirely. Putting out a mediocre post is worse for your business than no post at all.
2:Identify Publications Or Podcasts That Will Benefit From Your Content
The heavy hitters. Forbes, NYT, Business Insider, they get tens of thousands of submissions EVERY DAY.
Pitching them is fine. Don’t not pitch them. Landing an article will get you authority and exposure. Don’t lose sight of the smaller guys.
The smaller publications, blogs, and podcasts have audiences that are more engaged and industry-specific. Start small. Find a person with a regular audience who is getting at least a 500 views a week. Listen to their podcast or blog and see if your writing fits their style. If not save them for later.
Once you find a publication or podcast your voice resonates with send them this (feel free to copy and paste)
Hey (insert their name)
I wanted to send a note saying I loved (insert article title you have read).
It raises a lot of great points that I deal with every day in my industry.
One thing I really like was their opinion on (insert interesting note from the article). This is a big issue in our industry and I don’t feel it gets talked about enough.
I’m sure i’m not the only reader whose mentioned this! I developed a few strategies for dealing with this myself.
Do you think these would help your audience? If so I could put together an article outline detailing them for your audience. If you like it I can write it up, if not no big deal.
3:Show Up Prepared And Streamline Publication Of The Article
Do you want to be big shit? Then deliver like an A-lister.
A huge trick that leads to the same people getting recurring guest posts is this-they do the hard word for the blogger.
Look you can just deliver a quality piece on the deadline you agreed to (although this puts you miles ahead of everyone else the editor/blogger/podcaster deals with), you also want to make it easy for the person you send the article to publish it.
Send them an email asking them if they’d like you to optimize your article for their platform and keywords. If they say yes send it ready to go and edited in that format! I go as far as to hire an editor everytime I have a guest post. This ensures the person who is publishing my content has to do as little work as possible while getting the biggest results they can.
Next Article:10X Investing In Yourself
You are your most valuable resource. That’s why you need to know how to invest in yourself to get results. Next article I am going to share with you my personal investment guidelines to becoming the best person I can be.
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