Persuasion Strategies That Get You Booked:
-Do you want to know why inexperienced freelancers land major contracts while veterans with track records miss booking lucrative gigs? It’s because those freelancers know how to say the right thing.
Lasting success is about communication.
Freelancer’s who succeed long term use communication to position themselves in client’s minds.
Why Saying the ‘Right Thing’ Matters
When you say the right thing it’s because you understand how to tell a client what they want to hear. Freelancers who know how to say the right thing will get the gig. (Don’t believe me? Here’s a $6,000 case study on how I did just that. Caution, affiliate link ahead. Here).
Most people see communication as JUST talking and that talking is a talent.
-It is a mistake to believe people are born with the talent to talk and everyone else is not-
Talking, language, communication, these are all things you can increase your skills in.
Why bother learning to communicate better?
Communication is key to getting more gigs, landing better clients and living a rich life. Communication, when used right, overcomes barriers in the mind through language.
Why You Should Master Language
We all have mental barriers. We have to. We get bombarded with massive amounts of noise, advertising and content. (One major mental barrier we all have is not charging enough. Learn how to charge more: Here)
Our mind edits out most of it and what it can’t edit out we ignore. The problem is you can’t ignore everything.
-You know what i’m talking about.
There is always something that captures your attention. For some people it is the sound of a steak sizzling, other people love baritone voices, everyone has something.
Here’s the crazy thing about all those details that catch our attention:
-The people who designed those ads knew how to catch our attention-
The people who built those ads knew you could be captured by that sound, image or person. They knew this because they understand what I call the Subconscious Checklist Principle.
The Subconscious Checklist Principle
You ever find yourself scanning a massive menu only to find exactly what you want? How is that possible? How does our mind zero in on one thing in a sea of words and choices? (Or how about learning how to spot mistakes and quick making them? Read about it: Here)
Our minds are magnets that are drawn to certain words or phrases. This happens when our minds are triggered by a key word. For me, for food, those key words are,
When I see those on a sandwich I want it.
We all have lists of words, phrases and images that we are drawn to. I call this affect the Subconscious Checklist Principle.
How it Works
-Our minds are busy. They regulate keeping us alive, interacting with a changing world and processing thousands of bits of data at the same time. To help with that we create shortcuts.
Learning to identify and use these shortcuts means you can book more work and get clients you love.
Kale and the Conviction of Words
Don’t believe me?
Have you ever ate kale? Don’t lie to me. I know you have.
Kale is gross. It looks weird, smells funny and has an acrid taste when consumed raw. Despite ALL of this we collectively ate it. We ate it in salads, smoothies, whatever.
Want to know why?
Someone had the brilliant idea to call kale a superfood.
Hats off to that copywriter. Superfood, that sounds like something superman eats to become more than Clark Kent. It sounds like the stuff Popeye AVOIDS in case he gets to big, too strong. (Interesting thoughts on food in general: Here)
Superfood is what I refer to as a ‘Key Convincer Phrase’.
Key Convincer Phrases, what are they and how to use them
–Key Convincer Phrases are terms that arrest our attention. Great copywriters know hundreds of them.
Have you ever read a sales letter and find yourself nodding along in agreement with everything it says? That’s because the letter is loaded with key convincer phrases.
-Ask yourself this:What if you could write like that?-
How many more gigs would you book? How much more could you charge? How big of projects could you land?
“I can’t write like that. That takes a ton of talent and years of experience”
You can write so well people will nod their heads in agreement with your words!
I am going to share how you can get the same results and capture the attention of anyone using a simple three step strategy to discovering Key Convincer Phrases for any project, sales letter or networking event.
3 Steps To Discover Key Convincer Phrases in Any Field
-Using this simple strategy you can capture attention, collect key convincer phrases and land more gigs.
This strategy works in person as well. Using the principle below you can find key convincer phrases to make conversations more engaging, interviews more successful and generate greater results from networking.
Step 1)Make a list of industry jargon and translate it to sound regular:
Jargon is the industry’s version of bragging.
People use jargon when they are afraid people won’t see them as experts. Knowing this we need to translate key jargon phrases into normal language.
Example:Below is jargon I see in the copywriting field. Under that is the ‘regular’ translation.
Jargon:I want to optimize click through conversion.
Translation:I want more people to look at my stuff.
See it is simple!
Getting started is easy. All you have to do is to substitute regular words for business sounding words. Once you’ve done that read the new sentence out loud. If you’ve done it right a sixth grader should be able to understand you.
Once you’ve translated the jargon go to step two.
Step 2)Understand The Results The Client Wants:
Most freelancers never pause to consider what a client wants. I want you to take a moment and figure out what the example clients wants.
-‘I want more people to look at my stuff’-
Ask yourself this. ‘Why do they want more people looking at their stuff?’
What would more people looking at that stuff do for them? Do they have an awesome deal, a funny article or do they want people to buy that thing? (Learn how to make clients pay you! Here)
Identifying what a client wants is easy. Client’s desires fall into three categories.
Pick the category that best fits the translation. What do you think the client from the example wants? What would more people looking at this article do for them?
The Answer:Greater Sales. The client wants their content marketing to lead to greater sales.
By understanding what it is someone wants you can move to step three.
Step 3)Communicate clearly how you would deliver what a client wants:
-Sounds simple right? A lot of freelancers (especially experienced ones) forget this step.
Take what you’ve learned from your translation and figure out, in plain language, how you could fix that problem.
In the example above the client wants more people to look at their stuff for greater sales. Okay.
So I know in plain language what they want and why. Now I go in and communicate to them exactly how I would do this.
“I’ll increase your sales by growing your email list by writing an article that teases readers with a solution. A larger email list means you have more people to market to who are interested in your stuff.”
Mastering communication is the fastest way to speeding up the process to getting what you want.
Learning to identify, create and use key convincer phrases will have a massive impact on your income, growth and communication skills. Use my three step process and get started today!