When people ask me what the difference is between a good freelancer and a great freelancer I say,
>Good freelancers read books to get work.
>Great freelancers read books to increase the value they bring to clients.
What is the difference?
Simple. Great freelancers read books to bring greater results to clients. This is a craftsman’s approach that forms the foundation behind Dale Carnegie principles.
Good freelancers are interested in the next gig. They want to get booked, they want to make money. This is a ‘gig focused’ approach.
Dale Carnegie covered this problem in ‘How To Win Friends And Influence People’. He talked about the purpose of communication isn’t to advance ideas.
No. It was to win friends and influence people. So how did Dale Carnegie do that? Simple. He listened.
The purpose of communication is for a person to be heard.
Ask yourself this:
Are you listening to your clients?
Dale Carnegie principles outline that you should listen to your clients instead of telling them what to do.
If you want to become a great freelancer take a note from Dale Carnegie and pay attention when clients talk.
This is the secret behind what Dale Carnegie knew about freelancing.
What Dale Carnegie Knew About Freelancing
Dale Carnegie’s book How To Win Friends and Influence People is a must-read for freelancers.
Note:The situations in the book are dated but the lessons are timeless.
Dale Carnegie built an empire on the idea of Paying Attention (Learn the exact method I used to book a five figure contract by paying attention. Here.)
There is nothing more relevant for freelancers today. Paying attention transformed my career. It led me to:
*Booking a $6,000 Gig As the Least Qualified Freelancer Interviewed (Here)
*Leaving My Last Career and Replacing My Income Online
*Becoming Head Copywriter For Two Major Brands
How Using Dale Carnegie Principles Changed My Life
You ever find yourself on the edge of transformation but aren’t sure what the right move is.
I have been there multiple times.
Every time i’ve gotten to the edge I helped myself make the right choice by digging into the deep psychology of Dale Carnegie’s principles. If you haven’t read How To Win Friends and Influence People the main premise is:
‘Pay attention to people and make conversations about them.’
At its core the idea is simple.
That being:Quit making things and situations about you.
When I say this most people respond with,
‘Why should I read it? This book doesn’t teach me anything about BUSINESS.’
You are wrong.
Dale’s book is all about business,
The business of paying attention to create influence.
To help you get started creating the influence you need to book more work I’ve included my two favorite takeaways I’ve used to become a better freelancer.
Dale Carnegie Principles 1:Listen To What A Client Wants
Most clients don’t know how to communicate what they want.
You can take advantage of this by paying attention to the details behind their request and responding with specific language in your proposal highlighting what they really want
Paying attention to what a client really wants helps you do two things.
One:It helps you deliver testimonials, completed projects, and results relevant to the client’s project.
Two:It uncovers opportunity for more work.
I booked a landing page contract with a client. They wanted to drive opt-ins for their new course. using the methods taught by Dale Carnegie I asked them what their lead magnet and email sequence looked like. They mentioned they didn’t have those yet.
See where this is going?
I asked the client if they would be interested in a turnkey solution where I would create everything. They readily agreed.
Had I not taken the time to listen to what a client wanted (a sales funnel) and delivered what they asked for I would have missed out on thousands of extra dollars.
Dale Carnegie Principles 2:Identify Shared Interests
Our minds crave connections. As a freelancer, we can use this to our advantage.
You can do this by creating a sense of rapport in your proposals or interviews.
How you identify with a client can be simple. Let’s say you send a proposal to a client in Chicago. Creating rapport can be as simple as saying,
‘I see you are in Chicago. Love your city and your pizza!’
The key to creating rapport is finding something you can share.
Even if the client doesn’t like Chicago or deep dish they will still like that they can identify you as a person and not another template.
Dale was an expert at playing the deeper game going on around him.
Do you want to play the game better? You want to win friends and influence people to replace your income?
Get my ‘Ultimate Guide to Writing Proposal That Get You Booked’ and learn the step by step methods and psychology top performers use to:
*Write Proposals So Good They Can’t Be Ignored
*Charge 2X, 3X, 10X more Than The Competition
*Replace Their Income